SEM

Search Engine Marketing, or SEM, is one of the most significant way to increase your brand awareness and ultimately reach your target audience. As a professional institute, NIST offers search engine marketing training to students and marketing professionals. With year-round Search Engine Marketing courses that are taught by NIST faculty and industry-based experts, you can gain immediately applicable search engine marketing skills.

Our instructors will furnish you with skills and knowledge needed to understand and navigate your way through managing marketing campaigns, using Pay-Per-Click ads, analyzing click-through data and conducting keyword research.

This course is for Search Engine advertisers, business people or students who are ready to get into the world of online advertising and digital marketing.

Eligibility

Minimum O-levels or equivalent with knowledge in SEO or WordPress.

Program Objectives

This program enables students to:

Learn Keyword Research and Analysis
Understand the foundations of Google Adwords
Learn the fundamentals of Pay-Pay-Click (PPC) marketing
Understand landing pages and bidding methods
Tracking ad campaigns for optimization

Duration of Course

The duration of the Course is 24 hours covered in 4 weeks.
Classes: 3 Days in a week, 2 hours per day.

Fee Structure

Registration fee = Rs/- 1500
Fees= Rs/-18000

Course Roadmap

The course is spread over a total period of 4 weeks. During this period, students are required to complete theory and practical work comprising of 24 credit hours.

Course Assessment

Students will submit assignments to the trainers on a regular basis and a final project will be assigned at the end of the course to assess the student’s overall understanding of the course. Similarly during the internship period, students will be required to carefully examine the operations of the organization and most specifically, the system and working of that particular department to present an internship report to their manager in order to be eligible to receive the internship certificate.