SEO

It is very common to only review the first few results when a particular term is searched which means the website should rank high enough to appear on the first page of the search results to enjoy increased website traffic. Most Internet marketers do not have enough awareness about SEO and even those well-informed about SEO too face difficulty executing their SEO strategies to produce the desired results. This short course covers all the core concepts of SEO to equip participants with skills and clear understanding of those to make their SEO campaign effective. Each student is assigned a LIVE website during the course to work upon.

Eligibility

Minimum O-levels or equivalent

Program Objectives

This program enables students to:

Understand search engines basics and its working
Understand Search Engine Optimization in detail
Learn how to drive traffic to your website through an effective natural search strategy
Refine your approach to key phrase analysis and content to increase the performance of your website on search engines
Assess competitors SEO capabilities
Implement effective back-linking & search engine marketing plans
Learn how to optimize images and videos
Understand the importance of usability and design to maximize your website performance
Improve your reporting and strategies for harnessing new innovations to boost SEO

Duration of Course

The duration of the Course is 6 week
Classes – Saturday 3 hours

Fee Structure

Registration charges: Rs. 1500/-
Lump Sum Fee: Rs. 15,500/-

* 10% discount on admission of 2 or more persons

Course Roadmap

The course is spread over a total period of 8 weeks. During this period, students are required to complete theory and practical work comprising 48 credit hours and then 8 weeks’ internship is offered in our software house.

During the internship period, the students will get hands-on experience of what they have learnt in the training classes.

Course Assessment

Students will submit assignments to the trainers on a regular basis and a final project will be assigned at the end of the course to assess the student’s overall understanding of the course. Similarly during the internship period, students will be required to carefully examine the operations of the organization and most specifically, the system and working of that particular department to present an internship report to their manager in order to be eligible to receive the internship certificate.

Awards & Certificates

1. Upon the successful completion of this course, you will receive a Completion Certificate by NIST.
2. If you successfully complete the 1 month Internship period at our Software House, you will receive an Experience Certificate by ITSec, a UK based software house.