Customer Insight

The shopping habits and behavior of customers are cluttered, disorganized and they keep diverting over time. Globalization introduced more challenges for several brands and retailers who deal with a diversified variety of brands, unlimited choice, more channels to buy from and more routes to sell.

A company must know all about its existing customers and future prospects, so as to communicate effectively and deliver successfully. This course is based around a consumer-centric framework, presenting the combination of consumer behavior and marketing research for an exciting journey based on the market knowledge.

Who Can Apply?

Marketers
Data and innovation staff
Research and development personnel
Sales staff
Product development personnel
Customer service and experience staff

What This Course Has To Offer?

The course will enable you to:

Understand the concept of customer insighte
The significant role of customer centric culture and its impact on several brands and businesses
Divide and distribute different classes and groups of customers into customer segmentation
Understand and implement ethnography methodology to understand customer needs
Understanding the concept of neuro marketing and using it to learn the ways customers make purchasing decisions
Create an effective ‘push and pull’ strategy to drive customers towards the brand
Understanding the differences between data and insight to predict consumer behavior

Salient Features:

By attending this course, you can:

Realize the importance in understanding the customers, their needs and future demands
Analyze the ways to repeat business from the customers
Use insight effectively to respond business challenges