Google Tag Manager

Our Google Tag Manager course takes you from beginner to proficient, empowering you to manage and deploy marketing tags without code. You’ll learn practical tag strategies, build confidence and gain the skills needed to implement accurate tracking, improve data quality for marketing campaigns. The Google Tag Manager training covers essential concepts and industry best practices to help you implement tracking that fuels data-driven decisions.

Eligibility

Minimum O-levels or equivalent

Program Objectives

What is Google Tag Manager and why it matters for modern analytics
Learn to use triggers, variables, and custom tags to capture clicks, scrolls, and user interactions
Integrate Google Tag Manager with Google Analytics, Google Ads, and Facebook Pixel for performance tracking.
Learn scalable tagging strategies for growing sites.
Earn foundational knowledge with our Google Tag Manager Certification.

Duration of Course

The duration of the Google Tag Manager Course is 5 Days; 3 hours a day.

Course Roadmap

The Google Tag Manager course is spread over a total period of 5 weeks. During this period, students are required to complete theory and practical work comprising of 15 credit hours.

Course Assessment

Students will submit assignments to the trainers on a regular basis and a final project will be assigned at the end of the Google Tag Manager course to assess the student’s overall understanding of the course.