People are spending more time online as never before and 95% of that is spent reading and watching text and rich media content. (reference: Google)
This is a very attractive situation for advertisers who want to get their products and services in front of these potential buyers. Advertising on Google and other search engines such as Bing and Yahoo requires the know how of marketing in general and specialist skills of using Google and Bing Adword tools.
PPC (Pay per click) advertising is not cheap and wrong use of ad tools can soon pile up a bill in dollars. NIST offers this course to ensure that your AdWord campaigns are managed properly and produce optimum profit.
This course is designed to address the growing need of individuals and businesses who want to learn how to make use of online advertising. There is a growing demand for PPC or AdWord marketing consultants across the world. Even in Pakistan PPC consultants earn in hundreds of thousands in salary or consultancy. Major retailers are your potential employers as more and more businesses are realizing the importance of paid search marketing.
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