Do you want to improve your search engine raking?
In general life, humans succeed only when they avoid the bad habits of the past. Similarly in the SEO world it is absolutely necessary to eliminate unproductive practices and replace them with effective strategies.
Here are 6 simple techniques that will help to improve your search engine rankings (SERPs):
- Use Keywords Strategically
Your SEO campaign is doomed to fail without any effective keyword research. A proper keyword research sets the platform and prepares the base of any SEO campaign. It is vital that the keyword should be specific according to the business and should not be unclear.
- Use High Quality and Relevant Content
Most of the SEO executives fail to consider the “dwell time” of visitors. A dwell time plays an essential role in affecting SEO ranking. The Dwell time increases when you publish useful, high quality and relevant content on the website. Thus, if you want your visitors to stay for a longer duration on your website to consume information, then it is essential to provide relevant content.
- Stick to the Rule of Originality
Always stick to the rule of originality when it comes to improving the search engine ranking. Avoid using duplicate content or the same text on two different websites. Duplicate content not only ruins your website’s ranking but it also creates copyright infringement issues.
- Optimize the Website’s Loading Speed
Loading speed plays an important role in converting website visitors into customers. Visitors mostly abandon a site that takes longer than 5 seconds to load. So, it is important to check your website speed and how long it takes to load. Eliminate the errors and upgrade your website to match the speed compatibility.
- Make Use of Meta Data
To improve the search engine ranking make effective use of your Meta data. Make sure they are optimized properly defining the right keywords in the
• Page Title
• Meta Description
• H1 Heading
- Generate Traffic through Social Shares
Social media helps to generate traffic on your website or blog post. Sharing posts, videos or images on different social networking sites attracts the attention of the audience. So capitalize on the usefulness of social media to make your site rank higher in web searches and gain new users.
These are only a few of the many techniques employed to improve your SEO. If you want to learn more, join NIST for SEO training.