Successful web design is a daunting task, as it includes attaining a design that is both satisfying and at the same time usable, conveys information and builds brand and is technically sound and visually logical.
In addition to that there are 10 essentials of successful web design that all the web designers should know and implement in their work:
- Optimum Use of White Space
White space alludes to the empty space present, which is to be used for the adjusted position of the different fundamental components of the site. Its viable use builds the readability and eradicates clutter. Adequate gaps between the functional components and spacing among the lines makes it creative and easy to browse the data.
- Objective Visual Design
It is essential that your design match up with your business philosophy. Using the same design for all the websites is not the better option. Hence, before finalizing the design, try to create a mock up so that you can change them later accordingly. An objective visual design acts like a magnet to draw and hold the attention of your visitors.
- Easy to Navigate
Your website is a place to communicate and share the relevant information so easy navigation to different web pages is essential. It is important that your website should be as simple as buying an ice cream and it should not look like sticking in the maze. Hence, create a website that is easy to use and navigate.
It is imperative to create a site by providing quality information within few clicks. It has been noticed that the lesser number of clicks, the more satisfied the user. Thus, it is important to understand the psyche of the potential users and target them accordingly.
Spacing is necessary as it provides a visual break and allows users to breathe in between your content. Proper spacing will increase the chance of scrolling down the web page. It also enhances the chance for users to stay for a longer duration on the site.
No matter how pleasing your website looks if the information provided on the site is not properly decorated. Typographical components such as type of fonts, its size, spacing, paragraphing, line length, color schemes. Using typography in a unique method will provide a digital essence to your web design and ultimately draws the attention of your visitors.
- Clarity & Sharpness
The key for successful web design is the clarity of all the components and the information placed on the site. It is essential to have balanced sharpness and the right contrast as it provides the life to the content and other elements of the website.
- Correct positioning
A website that uses inappropriate position of components is similar to selling the products without packaging. A site may comprise of numerous components for example login box, newsletter registration, search field, enquiry form and much more. Hence, all these components must be placed properly.
- Social Media Integration
Tools like social media are effective for marketing and optimization of your site. In today’s digital world most of the individuals are sharing information online so it is important to integrate these tools effectively.
- Call to Action
The basic goal of your website is to let your visitors contact you, for the product or services. So, a proper call to action plays an effective role in persuading them to make purchases from your site.
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